Monday, November 7, 2011


This weekend I headed to Downtown LA for the first annual BlogWorld & New Media Expo. One of the most highly-specialized trade shows I've ever been to, it was an eye-opening experience with much to see and learn. Here's a quick trip report!

When I learned from Blogger (the wonderful back-end hosts of Zip and a Kick!) that there was a a trade show here in Los Angeles all about blogging, social networking and the still-hard-to-define "New Media", I was all over it. I didn't really know what to expect, but I figured I would register for Saturday and see what they had to offer. I've been running this site for over 3 years now, but I've been writing and posting all over the place before the word "blog" was even a thing (I'm not bragging - it makes me feel old).

I went in with reasonable expectations. By the time I left, I not only felt like I had learned some stuff - but also came to the realization that, hey...these are my people. Community is a fascinating thing. Here are some highlights:

Yeah, you probably could have fit the entire BlogWorld Expo exhibit hall inside Comic-Con's Hall H in San Diego, but that didn't mean there weren't some great exhibitors.

Blogger was there, looking sleek and stylin'. The photo booth was there, but no one seemed to be using it. I chatted briefly with some of the reps, who mostly seemed to be feedback-gatherers. Luckily I only had good things to say, and they liked my custom header. Everybody wins!

The legendary Cheech Marin was there, being interviewed in the corner...for reasons I still haven't been able to figure out. Despite being Chong-less, I guess he loves "new media"! No, I didn't ask if he was holding.

One of the many hosting companies at the show. This one had the best booth design (obviously).

Otis Spunkmeyer may not be a Blogger, but he still makes damn good cookies.

Phoebe the Pug! In training to be a helper-doggie, she even had her own badge. She loves the camera, and even let me interview her (aka "she licked my hand").


It may not have been the biggest trade show I've ever been to, but this one carried the benefit of actually being able to impact me directly. I got a business book called "Branding Yourself", and may even be taking on some freelance projects (in all that free time I have, LOLcry). For the $37 I paid for registration, I definitely got my money's worth. I'll be back next year!

1 comment:

Anonymous said...

Thanks for the wrap up post. Very glad to hear you got some value out of the event and yes we are definitely your people.

I am sure you are not aware but I used to work for ComiCon and I actually compare our event to ComiCon and a few other events like NAMM, NAB and SEMA quite a bit. I would compare New Media's timeline to the days before Superman became a movie.

Those days are coming for New Media's artists and superstars. I am sure of it.

Rick Calvert
CEO & Co-founder
BlogWorld & New Media Expo