Friday, May 13, 2011

HOMECOMING QUEEN

With Ringer now poised for pickup by The CW, Sarah Michelle Gellar returns to television on the network that made her a star. The game is sure to change.

This Fall, the prodigal daughter returns. In a surprise twist, Sarah Michelle Gellar is taking back the small screen not at CBS, but instead at The CW. Her series Ringer (which she also executive produces) has been tapped by newly-appointed president Mark Pedowitz for the C-Dubs' Fall schedule, which will bring her back home in a sense to where Buffy the Vampire Slayer aired for seven seasons (5 on The WB, 2 on UPN). 

I for one could not be happier about this news. I never quite saw her fitting in at CBS with the likes of Marg Helgenberger, anyway. The deal will also prove to be mutually beneficial: Ringer now gets to remain serialized (a dirty word at CBS), and The CW gets a significant amount of star power with SMG returning to the fold. 

As far as I can see, the only real downside here is that returning shows like my beloved Gossip Girl and 90210 may find themselves fighting for visibility, as The CW will surely back Gellar's return with the full might of their promo department. In other words...it's gonna get really Sarah-centric soon!

Here's hoping GG and BevNiner are ready for their final seasons come September, because soon the landscape of the little merged network that could is about to change. Will Ringer transform The CW into something more than teen/genre central? While I love my trashy TV, the C-Dubs has an amazing opportunity for re-branding now. I'm really looking forward to seeing how this all unfolds in the coming months. 

So congratulations, Sarah! It'll be nice to see you ruling the airwaves again, and especially with such an intriguing series (Twins! The Hamptons! The Native American mob!). Thanks for bringing Nestor Carbonell and Ioan Gruffudd with you, too. They may be The CW's oldest series regulars, but they're still damn fine.

Get ready, America. The once and future Buffy Summers is getting ready for her long-awaited and much-deserved close-up. It's time to whip these starlets into shape!

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