Monday, July 14, 2008

DEEP-FRIED EVOLUTION

We interrupt your regularly scheduled web-surfing to bring you this special Zip and a Kick! News Flash:

CHEESY MACARONI BITES ARE AMONG US!

Jack In The Box, in their infinite wisdom, have begun serving macaroni & cheese they way you've always dreamed of. No longer will you break into psychotic, violent episodes while waiting for the pot of water to boil! No longer must you scour every nook and cranny in the kitchen for a clean fork! My friends - these little triangles of terrificness are portable, handheld, battered and deep-fried servings of macaroni & cheese. Yes, you read right.

Of the many pioneers in the field of mac & cheese research & development, Kraft will always be remembered as bringing us one of the most significant breakthroughs of the past decade - it was called "Easy Mac". Want that delicious Kraft taste, but simply DON'T HAVE THE TIME? No problem, just stick this little vat of wonder in the microwave for a minute or two, and ta-dah! You've got yourself a quick (but molten) meal. Those who managed to keep feeling in their tongues cheered!



Sadly, there have been few developments in the world of macaroni & cheese since then. Kraft would try to spice things up with different cheese flavors, different macaroni shapes, even attempting to add artificial bacon pieces to the mix. Sadly, it seemed that we had plateaued. There was nowhere to go but down.

I imagine it was around this time a year ago...Kraft - realizing they could not trump themselves on their own - turned to a partner. Someone who could take their exquisite dish to an entirely new level. This partner was Jack.


After making strides in the world of fast food innovation with such radical ideas as "breakfast all day", "the pumpkin pie milkshake" and "2 tacos for 99 cents", Kraft knew that this would be a match made in hot-fryer heaven. And now, on this marvelous day - Cheesy Macaroni Bites were unveiled. For your viewing pleasure, I present you with the official press release from Jack In The Box:

JULY 14, 2008
Jack, Mac and Cheese!

Cheesy Macaroni Bites Debut at Jack in the Box® Restaurants

SAN DIEGO – When it comes to comfort food, nothing beats a bowl of mac 'n' cheese ... that is until now. Today, Jack in the Box® restaurants introduce Cheesy Macaroni Bites, a tasty new twist on the traditional dish.

Jack's new Cheesy Macaroni Bites, featuring wedges of macaroni noodles and real Kraft® cheese enveloped in a crunchy tempura-style coating, are easy to eat on the go and make great snacks or sides.

"Mac 'n' cheese is an American classic that's universally loved," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "Our new Cheesy Macaroni Bites offer the same great flavor of the original dish, but in a unique, finger-food style that's very convenient and portable."

Jack's Cheesy Macaroni Bites are available for the suggested price, excluding tax, of $1.69 for three pieces and $2.99 for six pieces at all participating Jack in the Box restaurants.


I stumbled on them by chance (or was it fate?) while on a lunch run at work, and couldn't resist. We mere mortals can only hope that they remain a permanent menu item. They taste even better than they look, and are probably twice as bad for you as you think. Having just started exercising on my road to becoming more fit...well, I will have to use extreme caution.

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